When one thinks of a luxury car or SUV, a series of luxury images come to mind. But what makes a luxury car?
• Limited production run
• A customised look
• An handcrafted finish
• A unique product
• An exclusive interior
• Superb materials
• Absolute quality
In order to become the choice for those who recognise luxury motoring excellence, each MILITEM model should have a distinct identity that has an immediate impact and communicates its style
What makes a car a luxury symbol?
How a luxury SUV can become a timeless ans irresistible icon? This occurs when a model is viewed as being unique in its quality and style and when it is elevated to a status symbol. This is when its own exclusivity is an efficient means to communicate its personality and charm.
It is not just about the economic value but also the symbolic one: when a vehicle stands out from the crowd and from other luxury objects. Those looking for this style and who recognise these values will feel part of a group that acknowledges excellence, refinement and appreciates being unique.
How are luxury cars created?
MILITEM models are much more than a SUV and a luxury car.
Our models are designed to speak for our clients, their personality, taste and need for freedom. We create models with an absolute value for those who demand nothing but the best.
Striving for excellence means that attention to detail is fundamental. The exterior design, the fully handcrafted interior and the high quality materials chosen make our exclusivity clear from the off.
To reach such ambitious targets, MILITEM draws its inspiration from – and depends on – Italian craftsmanship, renowned over the world for its quality and excellence. On the luxury car scene, Italy has no rivals that can match Ferrari, Lamborghini, Maserati or Pagani. Just mentioning the names of a few luxury brands is enough to realise the importance of Italian manufacturing in the luxury car field.
A car that is perfect in terms of style and design is an universal desire. Anyone would be speechless at an imposing, regal Rolls Royce; who can resist the fascination and drive of a Porsche or not admit the power and excellence represented by Bugatti?
Luxury cars according to MILITEM
When referring to luxury cars, MILITEM has clear ideas: it is the ordinary for extraordinary people. It is a level of quality that always accompanies the client throughout ownership and not just when taking delivery. Luxury cars are no exception.
For MILITEM, luxury cars are dreams coming true. It is satisfying the thrill of owning a customised model, featuring unique styling: a car able to speak for itself and become an extension of the owner’s personality. These are one-off creations sparking unique sensations when driven. The adrenalin rush and excitement never fades.
MILITEM strives to build not only luxury cars but masterpieces created to astound thanks to a blend of Italian know-how and American DNA. These performance cars are enhanced with their ‘Made in Italy’ class to mould powerful, high-end luxury models. These are luxury SUVs that take viewers’ breath away and provide drivers with a lasting sense of wonder.
So, our aim is clear: to redefine the concept of the luxury car and become a leading light through taking care of every single component, down to the tiniest detail. This is how unique automobiles are created. This is MILITEM.