On 2 April, the entire range was officially presented in the exclusive space managed by MOHR GROUP, the new MILITEM brand dealer for the German market.
Monza, 02 April 2023 – The presence in Germany of MILITEM, the “American tech-Italian made” luxury automotive brand that develops its own very personal design on products of the American Jeep and RAM brands, has been consolidated. Germany, numbers in hand, is the leading European market for MILITEM, which can now count on another prestigious showcase, in the showroom managed by the independent MOHR Automotive group located inside the MOTORWORLD in Munich. An imposing former industrial complex now used as a large exhibition centre, with more than 75,000 square metres for showrooms, shops, specialised workshops and services, MOTORWORLD MUNICH is the meeting point for enthusiasts, who can admire more than 30 of the world’s most valuable and exclusive brands. And among these is now also MILITEM. This is the third MILITEM brand shop in Germany, an important sign of continuity for the brand created by Hermes Cavarzan: “MILITEM Munich comes at an important moment in the company’s history,” confirms MILITEM’s owner. “Record sales in 2022, driven by the introduction of new models, increased demand and the launch of new hybrid products, set the launch pad for a new year with high expectations. MILITEM’s expansion into the German market, thanks to the valuable partnership with the MOHR Group, confirms our desire to further increase visibility and turnover, in Germany and beyond”.
MOHR GROUP: Finest Brands. MILITEM’s new dealer for the German market is a big name in the automotive industry. MOHR GROUP, founded by Luis and Lorenz M. Mohr, offers the finest, most valuable and exclusive brands from all over the world. Zenvo, Mazzanti Automobili, Brabus, Abt, KTM X-Bow, Manhart, Recaro and now also the MILITEM range represent a unique portfolio of absolute class. The confirmation comes directly from Luis and Lorenz MOHR. “It is a great pleasure to inaugurate the new partnership with MILITEM here in Munich and to do so in such a representative location for devotees of luxury automotive brands as MOTORWORLD MUNICH. MILITEM, in its unique way of redefining the iconic US models with craftsmanship, class and an unmistakably Made in Italy taste, is rightfully part of the small circle of brands selected by MOHR GROUP for the German market.”
MILITEM Press Office